He explains: “A front-end-driven web experience that’s really overblown from a design standpoint is a whole new way of using the web that hasn’t existed before it's an app-like experience. Jeremy Beyt, co-founder of ThreeSixtyEight, strongly believes these sorts of smaller, experience-focused sites are the future of web design.
It created a mysterious atmosphere with music and an opacity adjustment around the cursor that a visitor can use to reveal selective parts of the page while hunting for clues. Marketing agency ThreeSixtyEight made a scavenger hunt to reveal the location of its company retreat to its team. A scavenger hunt can be used to reveal a product launch, release a new video, or give the viewer a hidden piece of information. Just remember to give your audience some sort of hints or workarounds if you really want everyone to be able to make it to the end. Find a hidden clickable element on the page.Find a word hidden in your main site or the scavenger hunt site.
Provide a word based on a riddle or clue.This is a case where you can use your web design prowess to create a puzzle that enthralls. There are all sorts of creative ways to conceal and reveal prompts, clues, and answers. You can daisy-chain pages and password-protect certain parts, making visitors provide answers or find clues to unlock the next page in the series. Websites’ structures actually lend themselves to puzzles and scavenger hunts incredibly well. Visitors could send their guns in to be forged into swords by a world-class blacksmith. It was created by MSCHF, a group that is somewhere between gonzo artists and hype app creators, to be an actual service.
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Guns 2 Swords is a mini-site/enterprise in full ‘80s Dungeons & Dragons glory, with a taste of Choose Your Own Adventure.
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An Easter-egg-style marketing site for a professional purpose can work if it’s executed well. This is an opportunity to create a site that functions in unexpected ways. Make it seem like it’s a serious site until it’s not. Bring humor into not just the copy and images but into the site navigation, menus, and interactions. You can experiment in a number of ways: by setting an intentionally playful UX design, or deliberately subverting expectations (but make sure you still build accessibly!). Sometimes creation for creation’s sake is a great way to get out of a rut. And designers are using no-code tools to enable them to do it all faster and easier than ever before.ĭay & Night, a short from Pixar in 2010 influenced animation approaches used in features like Inside Out and Soul.Ĭrafting a fun mini-site gives designers time to just be creative, to practice and experiment with techniques, and to pull out all the design stops without worrying about going overboard on a professional gig. Web design is also moving into the future with exciting contemporary techniques like advanced interactions and animations and visual effects like glassmorphism and grain. Updated styling - with a lot of muted colors, sophisticated textures, and serif fonts - keeps sites from feeling too retro. Instead, these designs find creative ways to use typography, grids and lines, and simple navigation. Designers are finding creativity outside of the more photograph-centric layouts that have become standard. Visually, web trends are taking cues from that era. Many of us have been spending time at home idly surfing the internet, looking for something diverting or exciting like we used to do when the web was first emerging. Fashion has also been borrowing heavily from the late 90s and early aughts. We seem to be in a bit of a renaissance period of the early web. This harkens back to the beginning of the web when designers found ways to show off new techniques or create websites for their own sake. Designers have started creating sites as art, sites as interactive projects, and sites that simply exist for play and delight.
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